The best social media analytics tools for eCommerce assist businesses in collecting and interpreting data from social media platforms. These tools are fundamental and play a significant role in eCommerce marketing.  

eCommerce has witnessed a dramatic increase, with revenue estimated to pass $599.2 billion by 2024. With the major growth in the eCommerce industry, reaching out to large audiences has become one of the most significant motivations of the industry. And this might be easy for your business with an excellent social media presence.

It is critical to evaluate the effectiveness of your social media accounts and digital personality for the best digital marketing plans. Social media analytics tools for the eCommerce industry will also allow your business to;

• Make the wisest choices,
• Enhance consumer experience and satisfaction,
• Give the best advice to your customers based on predicting algorithms.

Before learning about the best social media analytics tools for the eCommerce industry, let’s look at how social media can be used in e-commerce marketing. 

Social media networks strive to change the whole relationship between customers and eCommerce businesses. They allow you not only to inform your customers about advantageous bargains and upcoming products but much more than that.

There are different ways you may use social media in eCommerce marketing. Let’s find out the most remarkable ways.

Observe Consumer Behavior 

Social media appears as one of the best places to analyse your potential customers. 

Through the best social media analytics tools, you can understand:

• your consumers’ needs and expectations,
• their interests and likes regarding different contents,
• and the peak time 

Content Production

Social media is great to reach your target audience to attract and convert them. However, social media marketers must focus on content production to achieve their goals. 

Here, creating content solely based on instinct is not a professional approach. Instead, you will need a well-thought plan and may use social media analytics tools to determine whether your audience likes the content you create.

Good quality content for the eCommerce industry will assist you in: 

• generating more sales,
• building a rich and loyal customer base,
• and increasing brand awareness. 

Always Stay Connected

Discussions are at the heart of social media, and consumers expect businesses to take notice and participate. 

Through engaging with customers on social media platforms and following their demands and wishes online, you may:

• create a good relationship with your audience,
• observe the emergence of newer shopping habits,
• build the best marketing plan based on the latest trends. 

Drive Lead to Online Store

Social media allows your business to introduce new or existing products with hyperlinks to your website for immediate purchase.  

With the support of a robust network of social media channels, you can:

• sell or promote your goods and services throughout various platforms,
• turn your associates into customers,
• and boost attention to your website.

Evaluate Competitors

The growth in the eCommerce industry and increase in social media usage require every business to keep an eye on their competitors’ progress and achievement. Since social media usage differs and can be very creative, businesses often employ social media analytics tools to track others.

Social media analytics tools for eCommerce industry allow businesses to keep following their competitors’:

• actions and advertising initiatives,
• online presence and performance,
• client feedback and even more.

Social media analytics tools and solutions differ according to each business’s specific needs and expectations. The eCommerce industry employs these tools for different social reports focused on various areas and metrics. These plans are mostly about influencer marketing, increasing influence scores, brand engagement, competitor analysis etc.

If asked, Google Analytics or Sprout Social might be immediately mentioned as well-known social media management tools everybody tries at least once. However, there is much more than those two and even better. 

Here, we compiled a list of the best social media analytics tools for eCommerce industry:

• Iconosquare
• Measure Studio
• Whatagraph
• Sendible

Utilising these top social media analytics tools for the eCommerce Industry is the best way to determine whether your business’ social media strategies are effective and what you can do to advance them.

Iconosquare

Iconosquare is a comprehensive analysis, monitoring, and programming tool. 

Iconosquare’s personalised interface depicts the most valuable indicators. Their easy-to-understand graphs show your success or progress for metrics such as;

• Subscriber development,
• Overall click-through rate,
• Publishing consistency,
• Reach, likes and views statistics, and more.

In addition, they provide automated social media reporting concerning all your major social media platforms as well as hashtags and competitors’ success. With Iconosquare, you can compare sponsored Instagram postings with other posts to see the impact of promotions.

They also have different categories ready to use, such as “Labels” and “Albums”. They will simplify arranging and classifying your posts for further analysis. Kicker, Gymshark or Sephora are only some examples of brands in the eCommerce industry that work with them. 

In addition to a 14-day free trial, they provide different services such as Random Comment Picker, Instagram Audit, Facebook Audit or Twinsta, included in the free plan. The annual prices are :

• Pro: $49 per month
• Advanced: $79 per month
• 10+ social media platforms: custom priced.

Measure Studio

Measure Studio is the all-in-one social content analytics platform enabling your business’ social media marketing plans better and quicker.

The tool is certainly time-saving by enabling access and monitoring of your social profiles from one location. They are also cost-efficient since the clear observations and personalised reporting tools do not require technological know-how. So, this can save your business from the burden of hiring special technical expertise.

In addition to an overall performance report, they identify the posts and content that boost existing followers’ attention and attract more. You can track and improve early achievement during the first 48 or 72 hours after publishing a new post. They save this hourly data indefinitely. Thus you may review it whenever you want.

Their quality and accuracy in their claims are proved by Sarah Galvez, the director of social media & audience development in Joe Biden for President: 

“In a high-pressure environment, we needed a reliable data partner to make it easy for the campaign to align on what content was working. Measure Studio delivered.”

To check whether the app is what you look for, you may sign up for their 14-day free trial. Moreover, you can request a demo for a suitable date. 

Whatagraph

Whatagraph is an excellent online platform that allows marketers to monitor and review campaign performance across several platforms. 

Whatagraph’s ad hoc graphical presentations and data-driven observations will lead your eCommerce marketing strategies in the right direction. In addition, you will be able to combine real-time data from numerous marketing platforms, accounts, or campaigns, such as your Facebook page or an Instagram contest, to give a complete picture of your achievement and progress. 

You may select a design from ready-to-use simple templates and prepare reports quickly.

There are 40+ possible integrations within Whatagraph’s reach. For example, you can also integrate custom data into your reports via Google Sheets and Public API interfaces. 

They provide a 7-day free trial that will give access to all the features. Also, annual prices are so:

• Pro: $119 per month,
• Premium: $279 per month,
• Growth: $699 per month.

Sendible

Sendible is the ideal social networking platform for your developing small business company.

Customers are always mentioning your business online. By employing a keywords tracking tool, you can be sure about not missing any reference to your business. And this will lead to a good dynamic relationship between your business and customers. 

You can also see what your competitors are up to and how their buyers interact with them. Without bothering to register in our program, you may prefer to receive daily or weekly notifications about your competitors in your inbox.

Their easy-to-use mobile software, available for iOS and Android, makes organising Instagram posts simple. Additionally, they will eliminate the burden of posting everything manually on different channels by creating these schedules.

All annual purchasing plans starting with a 14-day free trial with the opportunity of cancelling anytime are as follows:

• Creator: $25 per month,
• Traction: $76 per month,
• Scale: $170 per month,
• Expansion: $340 per month.

Looking at their features, available services and pricing, we’ve prepared a list of the top social media analytics tools for eCommerce. As we can see here, there are various targets companies aim at, and various features tools provide. It would be helpful to first identify your needs and marketing goals before picking one of these tools.