Date: 2020-12-01 17:48:41

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A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday ►
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Additional Moz Resources:

Beginner’s Guide to SEO ►

The Keyword Research Master Guide ►

30-day Moz Pro Free Trial ►

Check out Moz Local ►

Learn about STAT ►
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