The healthcare industry is evolving with the help of recent technologies. Patients are leveraging the power of internet to search for symptoms, find doctors and explore more about their health. The healthcare industry needs to build trust online first.
Traditional advertising methods are changing rapidly and even your website design is an essential element for your healthcare brand’s success in 2022. Digital marketing agencies that have experience in healthcare marketing are becoming an essential part of the business.
Healthcare industry is very competitive and using digital marketing methods can be a great way for differentiating yourself from your competitors. Also, the industry has its own terminology, rules and regulations. So, you can’t just hire any digital agency based on their case studies for other industries. You need to work with digital marketing agencies that have deep expertise in the healthcare industry.
Digital Agencies with Healthcare Marketing Experience in USA
We researched numerous agencies and compiled a list of the best digital marketing agencies with impressive healthcare marketing case studies in the US. The following agencies have proven expertise in the healthcare industry.
- RNO1
- Flightpath
- AVX Digital
- Ignite Visibility
- Lounge Lizard
- 9thWonder
- Rocket Insights
- Aumcore
RNO1
The brands RNO1 support are positioned to be purposeful and powerful while also fluid and free-forming. They’re embracers of change. When they drive the change, a brand can connect with its audience, captivate the hearts and minds of customers, and convert cross-channel.
Healthcare is one of the most rapidly evolving industries with the help of digital marketing. The needs of the industry fit very well with RNO1’s offerings as a digital agency.
Healto is a health tech startup evolving healthcare systems for the modern world. Designed with a data edge & human element, they create Health Solutions Shaped For You. RNO1 partnered with the Senior-Marketing and Product Team to first clearly understand Healto’s target market audience.
Then they developed personas alongside a new brand identity, visual design system and language that represented the progression of healthcare systems impacted by radical technology adoption, with a very clear human element.
Flightpath
Flightpath is a digital marketing agency based in New York City. They help organizations of all sizes navigate the complexity of today’s digital world including healthcare brands to achieve results.
ConvaTec is a global company with healthcare products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions.
Flightpath’s digital communications aspire to connect with people at all stages of their health care journey, including health care providers. The solutions they provide for ConvaTec focus on four areas of connection: awareness, trial and loyalty.
AVX Digital
Founded in 2001, AVX Digital a solutions-oriented digital marketing and consultancy firm located in Dallas, TX.
Implementing omnichannel solutions and digital marketing strategies will help healthcare professionals and healthcare brands excel amongst the competition and drive patient acquisition and return on investment at scale. The team at AVX Digital can work with internal marketing teams to reference past successes in order to develop the best marketing strategies per healthcare practice.
Each aspect of HIPAA compliance is considered during any client relationship, making sure that any AVX Digital analysts involved are HIPAA certified and abiding to proper legal practices.
Being well-versed in healthcare marketing and the associated regulations can diminish any risk to the client’s professional success and reputation.
Ignite Visibility
Launched in 2013, Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA.
Ignite Visibility is a leading performance-marketing agency specializing in multichannel digital strategy, SEO, paid media, social media, creative, email, PR, Amazon and CRO.
What sets Ignite Visibility apart is a relentless focus on goals, forecasting, innovative strategy and customer success. They have a proprietary multichannel performance-based forecasting system and software allowing businesses to clearly hit goals for healthcare brands.
Lounge Lizard
Established in 1998, Lounge Lizard Worldwide, Inc. is an award winning web design and digital marketing agency. They are located in NYC, with offices in Long Island, and Los Angeles.
The agency shines when it comes to conceptualizing inspired and inventive online business models, brand friendly websites, powerful direct response strategies, mobile applications and ingenious marketing strategies.
Lounge Lizard’s digital strategies create hyper-growth for their healthcare clients.
Lounge Lizard has worked with various healthcare brands such as The Health Information Vision Exchange (HIVE), Ontrak, DigitalOptometrics and many more. Recently they’ve designed the website of Physicians’ Reciprocal Insurers, a leader in providing coverage to medical professionals, hospitals and healthcare facilities.
9thWonder
9thWonder is a strategic marketing, media and ideas agency located in Los Angeles. From an audience, you’ve never considered utilizing technologies in a way that flies in the face of industry norms. The agency’s team finds and leverages opportunities that create immediate and long-lasting impact for your brand. Many brands on the healthcare industry don’t complete their digital transformation well and they need an agency like 9th Wonder for it. Their partnership with Western Dental proves it.
Western Dental serves more patients in the state of California than any other provider. In order to meet the online needs of their patients, their website needed a major overhaul.
9thWonder immediately began a deep discovery process, including competitive research, an SEO audit and usability testing on desktop and mobile for both English- and Spanish-speaking audiences. On the creative side, the agency designed and developed a fresh new look.
Lastly, the new site was developed on a user-friendly enterprise-level CMS that integrated with existing systems and empowered the marketing team to begin easily making updates to the site even before launch.
Rocket Insights
Rocket Insights is a full-service product agency, specialising in the entire design and development lifecycle. Hospital & Healthcare, Media & Entertainment, Marketing, and Food & Beverage some of the main industries they focus on.
What’s more, they believe that technology enables great experiences. So, they like and use technology and assess your unique situation to determine which technology is appropriate for the job.
Foundation Medicine (FMI), a pioneer in the field of genomic medicine, partnered with Rocket Insights to get help with bringing the company’s ambitious vision to life.
They created a world-class database and software and implemented it into Foundation Medicine’s existing knowledge base. This way, researchers were able to speed up their research and analysis process as the data can easily be inputted and categorized. As a result of this work, FoundationInsights™ has aided in the processing of over 300,000 genomic profiles and they’ve mapped over 150 cancer subtypes, making it one of the largest cancer databases in the world.
Aumcore
The world has gone digital, and Aumcore with it. The agency’s team of Strategic Thinkers, Content Creators, and Innovative Technologists are so fully integrated into the latest innovations and technology, that digital is their native language. Aumcore’s one of the interesting case studies is from the healthcare industry and it proves they are capable of working as a healthcare agency for the industry.
Restat wanted to enhance their members’ everyday lives by developing a tool which would create some transparency around prescription services and design a member-focused experience. A tool that would allow users to easily manage their own prescriptions, including personal history, pharmacy prescription pricing comparison, and convenient locations directory, all in one. Stress-free Rx management? Just what the doctor ordered.
The product of Aumcore’s brainchild was a one-of-a-kind user experience, where users could seamlessly navigate the best prices for branded or generic drugs at pharmacies closest to them. The user could now have a full understanding of their medication with a visual of the pill itself, uses, side effects, and instructions for proper use. All in the very first customized Restat mobile app, which achieved both their client’s goals and their customer’s need for a useful tool to take the stress out of medication madness.
Before reaching out to healthcare agencies you can check our marketing tips for the healthcare industry. Then you can analyze what you need better.
